A couple of weeks back I published an article on how the Pet Industry Association of Australia (PIAA) had thrown one of their members under the bus and made them a scapegoat for the public backlash after exposure of puppy factories recently.

Last week I spoke to Rose Wilson, one of the owners of Mt Lawley Pets and Puppies after she had crawled out from beneath the wheel of the bus that PIAA had thrown her under. Despite having had a week that I’m sure she would have rather forgotten she had some interesting things to say regarding PIAA and the way in which this matter has been handled.

At the time I spoke with Rose PIAA had not long put up a public statement that said in part that Mt Lawley Pets and Puppies were no longer registered with PIAA as their membership was cancelled. Later that same day I received a call from Rose asking me if I would please not publish anything from our conversation that had been “on the record” at the time. Rose claimed the reason for this was that they had been in discussions with PIAA and if they ceased purchasing from the puppy factory in question they may once again be PIAA endorsed. The next day, PIAA had yet another public statement on their Facebook page, once again confirming that Mt Lawley Pets and Puppies were no longer to be endorsed by PIAA or members of the Association as well as stating that they can in no way stand by their own guarantee that none of their retailers sell animals from puppy farms, a guarantee that has now been removed from PIAA’s website.

The information Rose asked me not to publish has since made public via social media through her statements.

PIAA can't guarantee your puppy doesn't come from here  Image - Oscars Law

PIAA can’t guarantee your puppy doesn’t come from here
Image – Oscars Law

The events of these two days left me wondering if PIAA were the first association in history to suffer Multiple Personality Disorder.

Rose informed me that PIAA had only months earlier offered he the role of being the association’s Western Australian representative and spokesperson. While being honored Rose knocked the role back to concentrate on running her own business. Now the association who sought her services has dumped her like a bad habit and is making her the fall-guy for and industry body that is clearly in crisis.

Rose however has now some new friends taking up the fight on her behalf. Pets Australia are keen to pick up the membership fee’s for the retailer now that PIAA has deserted them. However it’s fair to say that the approach of Pets Australia has been less than admirable and is in my view indicative of both the morality and integrity of the organization.

The real shopfront - The NSW puppy factory where Mt Lawley Pets and Puppies sourced stock Image - Oscars Law

The real shopfront – The NSW puppy factory where Mt Lawley Pets and Puppies sourced stock
Image – Oscars Law

Pets Australia are yet another industry lobby group that compete with PIAA for membership funds of retailers and those within the pet industry. Pets Australia is run by a woman by the name of Jo Sillince, who was formerly a President of PIAA but was allegedly removed in a cloud of controversy and disgrace.

This week Pets Australia released their newsletter which made some pretty startling claims regarding the goings on at the Mt Lawley Pet Store.

Pet’s Australia’s newsletter expanded on earlier reports regarding allegations of the assault of an employee of the pet store. The allegations were made by Chris, who it turns out is none other than the owner Rose’s son, someone who I was corresponding with via email. When after several emails he finally brought the allegation up I asked him if he had any evidence, any photo’s of injuries, a copy of a police statement, or even an incident number, I never received a response and I assumed that his silence spoke in volumes as that was the story that was being desperately pushed out by the store.

Keen to pick up a new paying member Pets Australia in their newsletter have gone even further as this section shows:

charges laid

 Heaps of fines and an assault charge laid on activists?

I thought that it may be worth actually checking this claim for myself with someone in authority and as such contacted WA Police.

The view of WA Police could not have been more contradictory with a spokesperson for WA Police stating;

“no charges have been laid and WA Police do not fine people for this type of incident.”

For Ms Sillince to have such complete and utter disrespect for not only the law but also for her organisation’s membership that she is happy to write, distribute, and promote lies to serve her own purpose shows just how much faith can be placed in the words of this woman and any information provided by Pets Australia.

Some may also be wondering about the “AAPDB Hero” who emerged from the crowd to kindly enlighten the police in attendance about the law just like Moses coming down from the mountain with the 10 commandments.

The arrogance to try to imply that some mysterious person appeared through the mist and explained the law to police who in gratitude for this new-found wisdom handed out fines galore and laid one assault charge (on multiple activists, how does that work????).

So who is this ghost who walks and who are the AAPDB?

A Pets Australia view of the AAPDB hero explaining the law to WA police

A Pets Australia view of the AAPDB hero explaining the law to WA police

Alas, like a fart in the breeze our mysterious anti-hero has disappeared back to whatever hole he crawled out from under. As for AAPDB, they are the Australian Association Of Pet Dog Breeders. While that may sound reasonable and legitimate it is worth noting that despite the long name there is one word missing, and that would be “Registered”. The reason that word is missing from the title is because registered and reputable breeders have their own organization that looks after their interests.

The AAPDB are in fact an organization that represents puppy factories exclusively. An organisation that seeks to help what many describe as the tax-dodging factory breeding enterprises that profit from industrial scale animal cruelty.

The AAPDB are headed up by puppy farm owner and operator Jodie Knox who took over from founder Kate Schoeffel after she was forced to step down after her puppy farm and animal cruelty on her were exposed.

So why all this sudden desperation from these fringe pet organisations?

This week evidence is being given to the NSW Parliamentary Inquiry into puppy factories by various stakeholders, and it is clear that organisations such as AAPDB, Pets Australia, and PIAA are more than a touch worried, with PIAA even showing their desperation and confidence in new CEO Mark Fraser by hiring lobby firm Newgate. Certainly PIAA’s old gate was as rusty as hell and hanging by one hinge. Newgate are an agency that represents several large property developers, no doubt PIAA will be hoping that may have some pull with a Liberal government given the relationship between the Coalition and property developers that has been so heavily promoted by the Independent Commission Against Corruption recently.

PIAA's old gate - Former Pet Industry Assosciaton of Australia  CEO Steve Austin grins while holding up a dead cat

PIAA’s old gate – Former Pet Industry Assosciaton of Australia President Steve Austin grins while holding up a dead cat

Representing the other side and using facts and evidence to present their cases, will be the side of public interest and decency. This side will have various organisations in its corner such as Dogs NSW, Voiceless, the RSPCA and of course Oscars’s Law.

It is primarily due to the efforts of Oscar’s Law that efforts are being made to address this issue in NSW, and it is these tireless efforts that have also largely led to changes to legislation and codes of practice in Victoria that are in the process of being legislated or implemented.

The Labor government in Victoria are making huge inroads in this fight against an inhumane industry with Agriculture Minister Jaala Pulford doing some truly remarkable work.

In NSW the Baird government now have an opportunity to show that the stand against animal cruelty is a bi-partisan one and make similar changes to those in Victoria.

I hope it’s an opportunity Mike Baird seizes with both hands.


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14 thoughts on “Desperate Measures – Desperation from puppy factories and their lobby groups


  2. What do you believe? The statements of puppy factory lobbyists regarding apparent police action, or the written statement of the actual police themselves?
    I know which side I fall on…

  3. Close all puppy mills now!!!! One is one tooo many! Breeders are tooo lazy too look for proper jobs, it’s far easier to exploit animals they breed in horrible conditions. Let’s also never forget how many dogs and cats are killed in shelters every single day because there are already too many dogs and cats.

  4. Hmmm a few inconsistencies with your article such as I’m not a part of any association or organisation I meerly do not agree with the back handedness and hypocrasy that is oscars law and any activist group that persecutes and prosecutes someone via social media when they have not done the things there accused of. tho I do appreciate you giving me credit where credit is due and yes the police were enlightened to some laws that they were not previously aware of leading to oscars law being officially cautioned on the day. The co-organiser’s partner (an officially invited protester) was the person who did In fact assault a staff member (with no lawful excuse mind you as she approached him and assaulted him with a weapon) this has not yet resulted in charges however I am under the opinion after the official police investigation is completed charges will be laid. As you are quite aware the WA police requested the surveillance footage not be shared with media till after legal proceedings are finished. (I wish I knew who this spokes person you spoke to was was because no one in the police commissioners office recall’s having any correspondence with you) I do also believe the person in question is currently subject to a VRO (violence restraining order) in relation to the attack.

  5. Further more I tho I am aware you are paid to write favourable articles you really should fact check what you are told before publishing it as there are many breed associations in Australia regarding dog breeding they all constitute there members being registered breeders some of which are master dog breeders association. Australian national kennel club, Australian association of pet dog breeders, iron dog breeders association and even the pet industry association of Australia breeders are legally considered breed associations. Then you have government registered breeders such as domestic animal buisinesses registered in Victoria and New South Wales by the government

  6. Moses, how I love dealing with people who claim such to have so much knowledge yet have to start a new Facebook account under a phony name to share it…

    I see that you don’t disagree that there have been NO charges laid and NO fines handed out. So on the basis of that I can conclude that we totally agree on Pet’s Australia making a completely false and misleading statement, given you confirm their lies.
    You seem to have an intimate knowledge of what you believe police are doing and seem surprised that they aren’t willing to breach privacy laws to discuss my enquiries with you.

    I dealt with the WA Police media office, and have confirmation of what you have already agreed with in writing from them, something I am more than happy to pass on to Jaala Pulford or the NSW Puppy Factory parliamentary inquiry if necessary.

    You claim you do not agree with “any activist group that persecutes and prosecutes someone via social media when they have not done the things there accused of.” (the typo in quote was yours), exactly what you have just agreed Pet’s Australia has done.

    Thank you for reasserting my point.

  7. You are clearly not aware of as much as you think.

    I do not get paid to write articles, as the donation tab indicates I accept donations from those who appreciate my efforts. However before you get your knickers in a twist I can assure you I have not received a donation from Oscar’s Law or any of their members.

    Feel free to donate, but it won’t sway my opinion as I can’t be bought.

    There are many associations in NSW, however only Dogs NSW represents registered breeders.

    Breeders in registered businesses are not necessarily registered breeders, the local 7 11 is a registered business, if his dog gets pregnant it does not make him a registered breeder, you people really should stop treating the public as fools with your twisting of words.

  8. Yes however they do have a standard to adhere to (one greater than that of the ANKC) have you seen the requirements to be a registered breeder in these states?

  9. Thank you for a well written and accurate article. Those in society who continue to profit from absolute animal cruelty are oxygen thieves and should have been drowned at birth. The sooner these abusive exploiting parasites are identified, charged and shut down permanently, the better. The breeding of pups needs to be managed by lawfully registered breeders and rescue groups ONLY, as soon as possible. Perhaps then these parasites can then get off their collective butts and get a real job.

  10. Excellent and well written article! Love it. I had dealings with PIAA and Jo Sillince when she was Pres of PIAA and everything you say is correct. Her modus operandi in order to get pet shops and breeders to join and (fund her) is to scare monger with things like (“these activists don’t want us to have any pets at all “) etc. Articles like yours are so important, especially to create debate – and flush out the puppy farming breeders who slowly but surely are going bust. I had to endure sitting next to Kate Schoefell at an RSPCA round table a few years ago and hear her say things like “I could have 60 breeding bitches going”…….Paul at Deathrowpets

  11. All those guilty for harm caused to animals should face serious charges..Maximum sentence

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